ROSS EVERTSON, PHOTO (BLOG, INFO)

Back when newspapers controlled (and billed for) the word count of classified listings, one had to be extremely frugal. With the advent of the now ubiquitous website craigslist, there is no need for such self-limiting (or censoring, in some cases). Hundreds and hundreds of words replace the twenty, and we’ve all become our own Crazy Eddie, developing our own tactics and tricks in an effort to sell our surplus stuff.

This transition to internet based classifieds, and the “deregulation” of listings has had a rather notable and well covered impact on the newspaper business—mainly that they can barely afford to operate anymore.

Socially, there have been other, less apparent results from this phenomenon, however. Beyond a simple description, often people’s opinions of their possessions are laid bare. Searching for specific keywords can result in an absorbing sociological experiment—and this project is based around just that.  By limiting my search term to the word “classy,” we get a cross section—from Mercedes to telescopes—of what people perceive (or want to have be perceived) as classy. While commercial advertising might try to tell us how we should want to appear to the world— self-generated classifieds let us tell everyone how we view ourselves.

Click here to see the entire project.